Winter Park Resort is open for the season, and they’re celebrating winter’s arrival with a new marketing campaign starring the seven distinct territories that form one of Colorado’s premiere vacation destinations. “The Season of the Seven” will encourage visitors to experience all seven territories of Winter Park Resort: Winter Park, Mary Jane, Vasquez Ridge, Parsenn Bowl, Terrain Park, Eagle Wind and The Cirque.
The Season of the Seven launched this November with a re-vamped interactive web page, themed specials at Winter Park Resort restaurants, new branded apparel and signage throughout the mountain.To gain a true appreciation of what Winter Park Resort has to offer, skiers and riders can collect unique badges when they visit each territory. One previously hard-to-reach territory, The Cirque, will now be more accessible than ever, with a new “Cirque Sled” pulled by a snowcat bringing visitors to experience 1,332 acres of spectacular off-piste terrain.
The extensively researched rebranding efforts will help convey Winter Park Resort’s stature as one of the most inclusive, big-mountain experiences in the United States. Featuring terrain for all abilities and preferences, Winter Park Resort’s new campaign emphasizes that they have something for everyone, and the resort is not exclusively for families with kids or extreme, expert skiers.
“A mark of good brand repositioning is its ability to live as a multi-faceted entity,” said Jodie Silva, Winter Park Resort’s Vice President of Marketing and Sales. “This initiative has been a collaborative effort resort-wide. The Seven Territories are an experience and skiers and riders will be immersed in it with products, services, events and promotional offers across the resort. Plus, it will evolve and be expanded upon over the years.”
Meet the 7 Territories
The Winter Park Territory: Even without an official poll, Winter Park Territory is known as everyone’s favorite part of Colorado’s Favorite resort. Famous for its groomers, long cruisers, and renowned Ski + Ride School, it’s perfect for families who want to stay together, as well as those who are looking to venture out on their own and tackle a diamond or two.
The Mary Jane Territory: There’s only one Mary Jane. The legendary lady has been known for her world-class bumps and tree-skiing for generations, but it’s her laid-back, welcoming atmosphere that keeps you coming back time and again. Long, bumpy, and unabashedly challenging, Mary Jane is an authentic Colorado experience that’ll push your limits and make you feel like a local no matter where you’re from.
The Vasquez Ridge Territory: Featuring some of the most persistent powder stashes on the mountain, Vasquez Ridge Territory is the very definition of “off the beaten path.” With intermediate and advanced terrain, as well as hidden pockets of untouched snow, you can truly get away from everything except utterly amazing skiing and riding. There’s no escaping that here.
The Parsenn Bowl Territory: Did you expect North America’s highest six-passenger chairlift to ascend to views that are anything but majestic? But Parsenn Bowl is more than breathtaking 360-degree vistas – it’s an intermediate-friendly, high-alpine experience, starting with a wide-open bowl and ending in gorgeous glades more than 1,600 vertical feet below.
The Terrain Park Territory: Proof that jumps, jibs and rails are truly for everyone. The entire park system features an 18-foot superpipe and more than 80 other innovative progressive features that are constantly being re-configured to enhance skiers’ and riders’ creativity on the slopes. These six parks make the perfect spot for beginners to learn new skills and experts to put themselves to the challenge, maybe even earning their way into Dark Territory.
The Eagle Wind Territory: Named to honor the area’s Native American heritage, Eagle Wind is home to pristine powder and tree and glade skiing with expert, side country-like terrain winding through a beautiful, challenging forest. You’ll feel closer to the mountain’s spirit here than you will anywhere else at the resort.
The Cirque Territory: Encompassing 1,332 acres of the most extreme, double-black diamond terrain, The Cirque Territory offers the excitement of un-groomed, backcountry skiing and riding within a patrolled area. Once only accessible by hiking, The Cirque can now be reached via the Cirque Sled, new for the 2013/2014 season. To expert skiers and riders, The Cirque is all the challenge they want and more.