Ad Campaign by Colorado Tourism Office Boosts Economy

The “Come to Life Colorado” Campaign delivered an incredible economic impact to the state. Colorado Tourism Office Associate Director John Ricks shared results of the campaign in Telluride earlier this month at the Governor’s Colorado Tourism Conference. The goal of the 4.5 million dollar campaign was to encourage people to get out and explore everything Colorado has to offer. The television ads showed a series of compelling images showcasing Colorado accompanied with music by the Colorado Symphony. “Mountains were Made to Move You,” said Ricks. “-“When people come here they feel more alive. We are giving people reason to come here.”

The Colorado Office of Tourism says it is the best campaign in decades and even helped Colorado lead all 50 states when it came to marketing gains, which goes to show the power of video. The below numbers show the mega increase in return.

Come To Life Campaign By The Numbers:

-Total Visitor Spending in 2012 was more than 16.7 billion, which is an increase of 5.7% over 2011, a new record.

– A total of 918 million in state and local taxes was created in 2012 from visitor spending.

– More than 144,600 jobs with earnings (wages and salaries) of 4.3 billion were generated by 2012 visitor spending

– The Colorado Tourism Office’s 2012/13 marketing campaign generated more than 1.3 million incremental trips to the state and 1.4 billion in visitor spending.

– Generated 950,000 Trips

-Visitor spending totaled 898 million