When in need of travel advice, a social influencer, such as Anthony Bourdain, can provide you with plenty of options. Most of them have documented the places they have been to and will tell you what they preferred best. Getting a social influencer to comment or talk about your business or home is something that seems unfathomable.

If a social influencer can talk about your hotel or the restaurant they had dined at, and rave about it on their social platforms, that is going to change your business for good. You do not have to aim for bigwigs such as Anthony Bourdain to talk about your business. You can find social influencers in your niche to talk about your business to their followers.

Who is a Social Influencer

A social influencer is a person who uses their social platform to influences others. There are social influencers in every industry, and you have to find the right one for your industry. Once you know and identify them, they are going to create a unique opportunity to grow your sales and revenue stream.

When done well, this can change your purchasing history. The best form of marketing is word-of-mouth. You are likely to trust the person who recommended it compared to reading about the place in an article. A study by Twitter found that 40% of its users make purchasing decisions due to a tweet from an influencer.

Social media influencers can help to increase the credibility of your company, build your brand, and increase the sales, leads, and conversion.

With the knowledge of how important they are, the next question is, who are the right influencers for your industry? This blogger outreach guide is here to help you.

Finding a Social Media Influencer for your industry

Before you dive in and get all the influencers in your niche, you have to sieve through all of them and target the right one. Here are a few things to consider when looking for the right social influencer.

Who is your target audience?

You already know who your audience is from your other marketing strategies. Now all you have to figure out is where they consume information and who they follow.

For instance, if your audience is the mid to late 30s, work-from-home mothers. You have to do research and find out what they read, which social platforms they spend the most time on, whey they get their news from, or where they read reviews.

Once you find that, the next step is to ensure the influencer you have identified targets the same audience you do. In case you have multiple audiences, get several social influencers to reach out to all demographics. Ensure your audience is who you are selling to first, then proceed from there.

Tons of Research

With your social influencer box checked, you have to find them. It is difficult if you do not know the right tools or have the means to get a hold of them. Therefore, here are a few tools you can use to figure out your social media influencer. 

Hootsuite

This tool is a social media management platform that provides free influencer. The tool utilizes the search stream to discover which influencers are for you by monitoring appropriate conversations.

You can make a list through the platform, save it to a trackable stream and begin your efforts into getting in touch with the influencers.

Followerwonk

It is a product of Moz, and free. The tool helps you discover social influencers on Twitter by looking through Twitter profiles or bios with keywords. You can customize your search to narrow it down further to location, or name.

The results provide you with the number of followers, tweets, who they are following, social authority, and account age.

With Followerwonk, you can build a list of influencers you want to engage with. 

TrendSpottr

If your audiences’ platform is Instagram, then TrendSpottr is for you. It is an app that was created by masterminds in Hootsuite to aid you in spotting the trends and influencers.

The app helps you discover influencers based on a topic or tag on Instagram. It has tools that allow you to interact with the key influencers in your niche. You are in the know of which hashtags are trending, or share trending posts. At the cost of $4.99 a month, this will inevitably not break your bank.

Tips on how to engage with a social influencer

Now that you know who is for you, you have to know how to get them interested in your product or business. Below are some tips to help you. 

Be gentle

Do not like plenty of their tweets or posts, as this will come off creepy. Be strategic with how you approach them. Do not turn into an overly eager salesperson.

Participate in the online chat

If your identified influencer has an online chat, join in the conversation. For example, Twitter chats are great to make your social influencer know of you. The talks often happen every week at the same time.

You can lightly participate, and after a while, your influencer will recognize your Twitter handle. It is an excellent way for you influencer to know who you are without you being all up in their face.

Leverage your network

Use the people you know to reach for your social influencer. Search through their friends and see if you have anyone in common. If you find anyone, reach out and ask for an introduction. This way, your influencer knows the person and is not caught unawares.

Conclusion

Getting to know your social media influencer is easy, but getting them to engage with you is the hard part. Once you master how to approach the social influencer of your choice, your business will be known to more people than you could have ever imagined. Hopefully, this blogger outreach guide helps you in connecting with a social influencer in your niche.

 

Author Bio: Adrian Rubin is a freelancer who comes into contact with various influencers in his line of work.