Q&A With Founder of Braap Nutrition & Paleo Diet Bars

Braaap Nutrition and Paleo Diet Bars (Made in Fort Collins by same company)

A few of Colorado’s own are working to develop wholesome nutrition bars for those on-the-go. Convenient for traveling or grabbing a snack on the run, locally-made nutrition bars pack a loaded punch of whole foods and hearty nutrition. Learn more about how Braap Nutrition founder Shauna Sledge has answered the call for more Paleo Diet-friendly foods in our Q/A Session:

Carri: How did the idea of the nutrition bars come to be?

Shauna: The idea came to be from the onomatopoeia of the word Braaap, it’s the sound of acceleration or to jumpstart your journey in whatever discipline a person might pursue.   Since there wasn’t a nutrition bar that we felt was 100% geared toward people on the go or for adventure junkies, we wanted to trademark the name and offer a healthy nutrition bar solution that was all natural and tasted great!

Carri: How have you seen the craze around Paleo increase?

Shauna: The Paleo Diet craze has increased exponentially and I think it’s here to stay.  It’s a lifestyle, and as far as we are concerned, the healthiest way to eat.  With that said, we had many people ask for a dairy free option in our products, so we created a whole new line and company, The Paleo Diet Foods, which created a perfect, on the go, 100% pure The Paleo Diet bar option,  Paleo Diet Bars

Carri: More and more consumers are scouring labels. This must be an immense advantage for you.

Shauna: We love that people are educating themselves and researching what they intend to eat before they spend.  Real food is more expensive for a reason; it’s pure and natural and hasn’t been derived from science or altered.  Industry has done marvelous things for the food industry, but it took out much of the healthy attributes of real food and what it is actually sourced from.

Carri: How does your background as an athlete into play?

Shauna:  I’ve been in the fitness industry since 1997 and I’ve seen fad after fad in exercise and diet.  The only research and science that I’ve seen as sustainable is The Paleo Diet.  It’s great for the physique and overall healthy body composition and more importantly, systemic health.

Our nutrition bars, The Paleo Diet Bars, offer to people a quick and healthy solution without having to question the labels.  They can eat and enjoy on the go and in situations where there aren’t any other The Paleo Diet options.

Carri: What is the biggest improvement you have seen when it comes to healthier trends?

Shauna: The trend to get back to the basics, to get rid of foods altered by science, to eat raw and to eat whole.  Our bars are raw fruits, nuts, seeds, berries and egg white powder. Manufactured products made of GMO’s and mass produced ingredients like wheat and grains made those products cheaper and produced those products quicker…..but it’ not real food.

Carri: What do you most love about Colorado?

Shauna:   The air, the mountains, the change of weather, the outdoor options for playing or competing. I love that the people of Colorado are so great about supporting the companies in its state.

Carri: What is something readers would be surprised to know about you? 

Shauna: They would be surprised to know that I really don’t like to be in the kitchen at all!  Thank goodness for grills and salad shooters.  Quick and easy and pure food that doesn’t require me to be inside too long!  Formulating the bars is fun and creative, but keeps me inside way more that I’d prefer.

Click here to learn about other bars made in Colorado.