Q&A With Owner of Nude Foods
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A few of Colorado’s own are working to develop wholesome nutrition bars for those on-the-go. Convenient for traveling or grabbing a snack on the run, locally-made nutrition bars pack a loaded punch of whole foods and hearty nutrition. Learn where Nudefood got its catchy name in our question and answer session with owner, Luis Barandiaran
Carri: How did the idea for “Nude Food” come to be?
Luis: NudeFood was originally ‘NuDe’Food, cleverly drawing on several underlying meaning; Nu-De was meant to stand for ‘Nutrient-Dense’, while also alluding to our raw, pure, and transparent approach to food. We removed the capital D, but we’re all about using the highest quality raw organic nutrient-dense ingredients with no filler. That means no brown rice syrup and no oats. Almonds and sunflower seeds are the first two ingredients in our bars and Ultra-Dense Boost.
Our Ultra-Dense Boost line is an innovative, absolutely delicious way to add nut-based, whole-food nutrition to your smoothies, yogurt, cereal, oatmeal, pancakes, ice cream, and on and on. It is packed with vitamins and minerals, fiber, omega-3 acids, loads of protein, and without any soy or whey at all! Also, it is certified gluten-free.
Licious Organics was acquired by us over a year ago, and has expanded our platform of products to now include the Licious Organics line: wonderful raw honey and oat-based cookies that are certified organic, non-GMO, gluten-free and kosher. These cookies are based on a generations-old family recipe from the original founder, who is also a passionate bee-keeper.
Carri: How do you find inspiration for flavors? What is the most popular?
Luis: The flavors are both pairings of classic flavors and nutrient-dense food sources. Some of the pairings are intuitively wonderful, like peanut butter or artisanal roasted coffee and chocolate, which is over 60% dark, organic, free-trade, and dairy/soy free. Peanut Butter Chocolate is the best seller, followed by Cherry Vanilla Macadamia and Mocha Coconut Cream. We currently have six bar flavors available.
Carri: What has been the biggest challenge of the business? And biggest success?
Luis: The biggest challenge is finding space in a very crowded bar and protein powder market. Our biggest success was when King Soopers approached us for a placement in their stores.
Carri: Tell us a little about your background. Have you owned a business before?
Luis: I actually don’t have formal training in business… I fell in with the original group of investors and became a part of the management team. Over time I’ve covered virtually all aspects of the business and now find myself as a partner and Operations Manager in a very exciting business and community!
Carri: What do you most love about Colorado?
Luis: I don’t imagine that our family will ever leave Colorado. My wife and I moved here in 2001 to attend grad school at CSU in Fort Collins and have fallen in love with the place. It’s the place where our two kids will grow up and enjoy! From a business perspective, I really love Northern Colorado because many of the people are very aware of what they eat and how we should interact with our environment. Also, there’s so much mutual support and goodwill in the natural food business in and around Boulder; that is also very special to be a part of.
Carri: What is something readers would be surprised to know about you?
Luis: Your readers may be surprised that I studied piano in college and have a Masters in Music for Orchestral Conducting.